The brand has unveiled a new initiative across its Instagram page encouraging everyone to help honor and uplift mothers and mom figures this Mother's Day.
Guests who sign up for Panera's Unlimited Sip Club through May 18 will receive a free membership to the monthly Unlimited Sip Club program through July 4.
The coffee chain is preparing for the change in seasons with two cooling beverages, the Chocolate Java Mint Frappuccino blended beverage and White Chocolate Macadamia Cream Cold Brew.