The celebrity chef has partnered with leading franchise development company Fransmart to grow Duff's Cakemix with franchise locations throughout North America and beyond.
Compared to Volume I, which focuses on confections, baking goods and desserts, the new volume covers ice cream and beverages that utilize the popular Ruby chocolate.
The company's flour experts will be at the event on March 22-24 in Las Vegas to conduct dough demonstrations and help pizza makers achieve the perfect pizza crust.
The competition, hosted by the Retail Bakers of America and held at the International Baking Industry Exposition in September, will shine a light on the world’s top professional cake decorators.