The Southern California-based electric truck manufacturer has 4,000 binding vehicle pre-orders from customers including the world's largest baking company.
The brand's latest outpost features Cheez-It infused fare such as a Deluxe Cheez-It Milkshake and unique experiences like a jukebox that plays for Cheez-It crackers instead of coins.
To celebrate the prominence of beignets, the National Day Archives has named September 17 as National Beignet Day, created by Beignets Expressed and Ralph Brennan.