Brian Amick is the digital media editor of bake. He has been at Sosland Publishing since 2016, covering the retail baking industry. Amick is a 2011 graduate of the University of Missouri.
Do-it-yourself kits have become a popular and effective way for bakeries and donut shops to give customers a treat and an activity during the coronavirus crisis.
The cake decorating supplier is looking to help parents temper the disappointment of their children who are missing out on typical end-of-year traditions.