From QR codes and touch screen ordering to social sharing before, during and after the meal, there’s now a digital component to virtually every food occasion. After rapid changes in the last 3 years, technology now presents a “make or break” scenario to bakers.

From delivery to payment options to cues that encourage social engagement, operators must actively bring technology into the eating experience to remain relevant in our digital world.

Use technology to your advantage and communicate with your customers. Dawn can be a partner in developing engaging and exciting content to entice your audience.

Consumers will share, so the key is to get them to share positive reviews and influence others. Make the desserts Instagram-worthy and elevate the experience to deserve a selfie!

Make the most of those 6M google searches happening every minute. Make it easy for consumers to find you and crave your delicious items.