“Cupcakes are alive and well, and our cupcake sales keep growing,” says Diane West, aka “The Cake Lady,” owner of The Kake Korner in Laurel, Maryland. She makes dozens of cupcake flavors every day, including cookies and cream, carrot, and coconut. On Tuesdays, the bakery runs a 50% off special, which she promotes on Facebook Live. “We sell $1,000 worth of cupcakes every Tuesday,” she adds.

West loves buttercream-based cake and cupcake designs, using fondant as accents. She is a big fan of Flavor Right, which offers the functional abilities to blend well with color, ingredients, and ideas.

Flavor Right’s Custom Ice ready-to-whip icing is easier to work with than traditional buttercream and you can expect more consistent results, according to Flavor Right. You’ll save time, especially on clean-up. And you’ll find Custom Ice customizes nicely with flavors, sweeteners, and colors.

In November, Kake Korner was selected as the first prize winner in the 2018 Flavor Right Icing Funds Contest, receiving a prize of $10,000. The goal of the contest is to support retail bakeries and the bakery industry. This contest is focused on retail bakery owners.

Participants are invited to share their bakery story, including “What inspired you to get started in the bakery business and what do you love most about your work? What’s the hardest part of running a bakery and what challenges have you overcome?” Entries are then judged by a panel on a large scale of various criteria. Flavor Right takes the winners with the highest score and awards their bakery a check.