One of the fastest-growing bakery cafe chains in the country is rolling in the dough with a new sweet and savory collection.
Paris Baguette recently unveiled a new summer menu, “The Art of the Picnic,” which features summer ingredients inspired by Paris, Manhattan and California-style picnic favorites.
The diverse menu at the bakery cafe chain’s 75-plus stores across the United States now includes prosciutto cheese Danish, lemon poppy kouign-amann, Greek yogurt cheesecake with blueberry compote inside and homemade lemon tart topped with meringue brûlée.
“We continue to create fresh, top-quality menu offerings here at Paris Baguette, and we’re excited to introduce our newest summer menu inspired by three different themes that incorporate tasteful, colorful and refreshing items,” says Jack Moran, chief executive officer of Paris Baguette. “Our mission is to bring new offerings to all of our customers throughout the year, and for this summer menu launch, our team of in-house bakers continue to elevate the quality of our baked goods, display beautiful presentation and provide exceptional service to our local communities.”
With locations spanning the west and east coasts of the US, Paris Baguette, which began franchising in 2015, expects to open an additional 300 stores by the end of 2021. Six new locations in New York City will open by this fall.
Using proprietary doughs, products are lighter and less sweet than traditional desserts. Paris Baguette’s mission is to bring happiness to everyone by adapting to people’s ever-expanding palates with their decadent, unique and sophisticated pastries, breads and cakes.
In addition to continuing its goal of increasing the café count by 50% in the U.S., Paris Baguette recently announced the Paris Baguette Rewards app, where customers collect points with every purchase and receive special offers. The app is available for download on all smartphones through Apple App and Google Play stores.
Paris Baguette traces its origins to Korea in 1945 when it began as a small confectionery company that introduced bread to Korea for the first time. The company later played an important role as it helped feed the country as it struggled to rebuild after the Korean War. By 1992, it had opened 100 stores in Korea.
Paris Baguette entered the US market in 2005 with its first location in Los Angeles. Five years later, the company crossed the country with a new cafe in New York City.
Internationally, the company opened its first store in France in 2014. Today, it operates more than 3,700 locations in South Korea, China, Singapore, Vietnam, France and the United States.