Gourmet cakes and grocery stores don’t typically go hand-in-hand, unless you are specialty grocer The Fresh Market. The bakery team recently completed a six-month quest to find the best cakes across America. The benchmark was that the cakes had to rival any local bakery in taste and quality.
Two hundred cake tastings later, the team unanimously agreed on their top five cakes: Pineapple Brown Sugar Cake, Red Velvet, Triple Chocolate Truffle, Carrot Cake, and Boston Cream Cake. The 8-inch cakes sell for $21.99 with eight generous slices.
“We focused on smaller bakeries who specialized in European-style desserts, and ones who could customize for The Fresh Market while delivering a consistent, high-quality, elegant cake for our guests across all 161 of our locations,” says Jay Mandrillo, director, bakery sales and merchandising, for Fresh Market. “You will not find these specific cakes anywhere else; they are truly signature cakes for The Fresh Market, and ones you can be proud to serve at any special occasion.”
The cakes made their debut in mid-September at all Fresh Market stores and are sold from the bakery department gourmet cold case. An all-store sampling event of the Pineapple Brown Sugar and Triple Chocolate Truffle cakes took place on September 27.