Sweet Paris Crêperie & Café has announced its newest and first location in Austin, Texas, opened at The Domain in mid-August. Sweet Paris is a beautiful and chic creperie with multiple locations specializing in sweet and savory crêpes, waffles, salads, hot drinks and more. Made from scratch, the dishes are as delicious as they are beautiful. The Instagram worthy interiors and the artful food and drinks makes Sweet Paris a favorite place for haute social media influencers.

Sweet Paris Crêperie and Café opened its first store in 2012, and since then it has spread throughout Houston, College Station, San Antonio and now Austin. Sweet Paris Austin marks the group's tenth store, with an eleventh already in construction at Town Square in Sugarland, TX. Sweet Paris is strategically looking at growing in new markets through its Strategic Partnership model, in which individuals and groups with a hospitality background can bring Sweet Paris to their hometown via franchise.

Sweet Paris Austin marks its debut in the space next to Starbucks in the heart of Simon Malls's The Domain, Austin's premier destination for fashion, luxury, dining and family fun with 100-plus stores and restaurants.

Sweet Paris Austin offers Domain shoppers a place to recharge and relax after a day of shopping, as well as a fun dining spot for the whole family. The Strategic Partners for Sweet Paris Austin at The Domain are Michael and Mary Kelton, and they already operate successfully Sweet Paris The Woodlands at Market Street. 

Creating a movement

Sweet Paris Austin represents the group's second restaurant opening in 2020, as Sweet Paris Baybrook located in Friendswood, Texas, is a beautiful store which opened at the lawn in Baybrook Mall in March of this year.

The two founders of this stylish concept, Allison and Iván Chávez, husband and wife dynamic duo met as undergraduate students at the Wharton School of Business, and created a movement behind their signature crêpes by using the highest quality ingredients paired with bold flavors, all presented in a beautiful setting. The Chavez´s made it their personal mission to "revive the art of eating crêpes" and traveled the world searching for flavors and new ways to bring this popular street food to market.

The appeal of Sweet Paris is seen in its food and its charming French, industrial décor. The fresh simplicity of the design allows the food to be the star. It represents a conducive space for families, friends and lovers to indulge in a beautiful setting for breakfast, lunch, snacks, dinner or dessert.

The menu has grown to include waffles, salads, paninis, soups, milkshakes, frozen mimosas, and hot espresso and Nutella drinks.

Fighting hunger

Inspired by the overwhelming need, Sweet Paris founders "fight hunger with hunger" using the resources of Sweet Paris to raise funds to serve the communities they work in. Patrons can purchase three crêpes on the menu designated by the Central Texas Food Bank logo. Diners may choose from the following crêpes to make a donation: Allison's Parfait, Truffled Caprese and Lemon & Sugar. For each crêpe sold with the Central Texas Food Bank logo, Sweet Paris will donate one meal to help children in need.  

The new 2,429-square-foot restaurant, which includes a beautiful patio and an event area, will seat 108 people and will be open daily. Sweet Paris Crêperie & Café currently operates nine locations: Houston Rice Village; Houston CityCentre; Nuevo Vallarta, Mexico; La Centerra, Katy; Century Square, College Station; Houston Highland Village; Market Street, The Woodlands; The Shops at La Cantera, San Antonio; and Baybrook Mall, Friendswood.

Love of crepes

To say entrepreneurs Allison and Ivan Chavez have a passion for crêpes is an understatement. It was for the love of the crêpe – whether sweet or savory – that drove the two to research this popular street food and pair them with flavors found around the world. In 2012 they opened their first Sweet Paris in the popular Rice Village shopping district. While their hearts carried them on this culinary journey, the two possess serious business acumen.

Allison was born and raised in Houston. After graduating from St. John's School, she attended the Wharton School at the University of Pennsylvania in Philadelphia. It's there she met Chavez who was from Guadalajara, Mexico. After the two graduated from that prestigious business school, Allison worked as an investment banking financial analyst at Credit Suisse in New York City. Ivan has been in the hospitality industry, specifically development and operations of beach resorts in Mexico, since 2007.