The Stop & Shop Supermarket Company LLC announced it will debut a new store in Chelmsford, MA, boasting more selection and innovative features to bring a new kind of grocery shopping experience to the Merrimack Valley. Located at 299 Chelmsford Street, the distinctive concept store will open its doors on Nov. 18.

Replacing the former 38,500 sq. ft. location in Chelmsford, the new, 72,000 sq. ft. store will be the first of its kind for Stop & Shop. The store's format and offerings were designed to better meet the needs of customers in Chelmsford and positively impact the health and well being of the community. Exciting and convenient new amenities include an in-store nutritionist, a supervised child play area, curbside pick-up and innovative in-store shopping tools.

"We are constantly seeking ways to improve the customer's overall shopping experience each time we open a Stop & Shop store," said Mark McGowan, president, Stop & Shop New England Division. "This new Chelmsford Stop & Shop is a leader when it comes to providing the breadth of selection and options for our customers. Our aim is to not only help simplify their shopping experience – allowing customers to shop the way they prefer to shop – but make it truly enjoyable as well."

The full-service, expanded bakery department will offer freshly baked breads and signature desserts.

The expansive produce department will include more than 1,200 items including a wide variety of heirloom tomatoes, a large selection of cut fruit, fruit and vegetable party platters, and new cut vegetable offerings.

The prepared foods section and full-service deli department will feature fresh fried and rotisserie chicken, a full salad bar, more than 250 varieties of world-class cheeses, a sushi bar, hot soup, sandwiches and more.

The Nature's Promise Marketplace will provide a wide variety of 650 natural and organic products; the store overall will offer more than 4,500 natural items.

The store will also boast approximately 4,000 Stop & Shop's Own Brands products for additional quality, variety, and everyday value.

Other departments include a bountiful full-service floral department, an expanded international foods section, and 25 aisles of grocery items.

The store will be fully operational with Stop & Shop's latest technological innovations, including SCAN IT! Mobile. A first of its kind grocery mobile app, SCAN IT! Mobile allows customers to use their personal mobile device to shop, scan, and tally their groceries while they shop. The app is available to iPhone 3GS, 4G, 4S, and many Android users.

In addition, the store will have six CHECK IT! self checkout lanes, 60 SCAN IT! hand held devices that allow customers to scan and bag groceries while they shop and two ORDER IT! deli kiosks where shoppers may pre-order deli items

Customers will be able to order groceries from the convenience of their computer and pick them up without leaving the car. They simply pull up to our dedicated Curbside Pick-Up area where Stop & Shop associates will take payment and load the customer's car.

Customers can enhance their shopping experience with fast, reliable free Wi-Fi internet access. They can surf the web and check email, all while relaxing with a cup of fresh coffee in a self-service seating area.