After 60 years the line still tops an hour for hungry customers queued up for one of the country's top breakfast experiences. Now Mama's Girls LLC, the company formed by the offspring of Mama's founders, is scouting around for an East Coast location of San Francisco's "wildly-popular" breakfast and lunch experience in New York City.
The original Mama's on Washington Square opened its doors in 1964 after Frances and Michael Sanchez revamped their tiny ice cream and confection shop. Inspired by North Beach and it's bounty of Italian bakers and coffee roasters, the Sanchez's originated a fresh, eye-popping approach to food and restaurant service attracting culinary notables like Julia Child and James Beard. Gourmet Magazine credited Mama's as "a kind of super American brasserie, the best that the country has to offer."
Mama's has a new 2200 sq ft "multi-use" design that captures the cozy intimacy of the original Mama's on Washington Square for casual dining, and introduces a bakery sidekick dubbed "Little Mama's," by Mama's eight offspring.
In the bakery expect some of the 50's-60's "gustatory kitsch" Mama raised her brood on - Jewish Coffee Cake, Dutch Baby, and Raspberry Jam M'Omelette. Also a nod to her early confectionary soda's "Fifty/Fifty" and "Italian Lemon Freeze" among sweets, expect those "to die for" signature sandwiches in a new grab n 'go style.
With competitive price points and a family friendly menu, daughter Jennifer Strome is scouting popular NYC hotspots like Union Square and the Upper West Side for a 2012-13 opening.
Whether Bay Area locals or global travelers, Mama's customers tweet, snap, and post to Facebook when the mouth-watering Swedish Cinnamon French Toast or the Mama's Cristo™ Sandwich plates are brought to the table, and the Original Slim Joe™ burger plate is still, well, "incredibly delicious" and simply original!
Working in harmony as Mama raised them, son Michael Jr., with wife Debra and a barrel of grandchildren keep the family tradition going on Washington Square in San Francisco, while Mama's Girls LLC, four of Mama's daughters, are going Coast to Coast. Mama's is, as always, a family affair.