Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, has introduced a new blue shade, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet-red undertone as the Pantone Color of the Year selection for 2022. Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness. 

Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.

“We are living in transformative times,” according to Pantone. “PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.” 

“Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE® 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa. 

“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” says Leatrice Eiseman, executive director, Pantone Color Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

Very Peri is paired with versatile hues in a series of four palettes, available to designers as inspiration to incorporate into designs via the Pantone Connect digital color platform. Pantone Connect is available as a mobile app and on the web, and as an extension app for Adobe® Creative Cloud® to make capturing, curating, and designing with Pantone Color easy and accessible. A featured Color of the Year page has all relevant color information for using Very Peri across various physical and digital design media. To learn more, visit Pantone's website.