La Brea Bakery is invigorating delis and bakeries with simple, perfect pairing inspirations to help bring everyday excitement to the store perimeter. A recent study found retailers need to differentiate and enhance experiences to increase foot traffic, especially when targeting younger shoppers who are demanding more from the ISB. With 93% of consumers engaging the ISB for special occasions, the brand is bringing solutions to target consumers for everyday purchases.

Bakeries can enhance their bakery's offerings with La Brea Bakery's artisan breads, crafted to complement a wide array of fine wines and ingredients. Take the guesswork out of hosting for your customers by recommending these perfect pairings that will wow their guests and make your bakery memorable.

These are the Perfect Pairing inspirations:

• European Roots - A harmonious fusion of flavors that embodies European sophistication.
• Ultimate Picnic - A tantalizing blend of flavors that transports you to a Spanish countryside picnic.
• Bold - A rich and savory fusion of flavors that pushes culinary boundaries.
• Unexpected - A decadent combination that delivers an unexpected taste experience.

“We have a variety of pairings here, including Boursin garlic and herb cheese, some cantaloupe and prosciutto,” said culinary innovation leader Jonathan Davis at Aspire Bakeries.

Perfect Pairings feature French Baguette, Italian Round, Three Cheese Semolina, and Pecan Raisin breads. In addition, La Brea Bakery just introduced a new rye.

Brie Buenning, director of marketing and La Brea Bakery brand manager, points out Perfect Pairings offer a lot of secondary placement ideas for instores – in the deli, in the wine section, and near rotisserie chicken warmers where people are buying meals.

“We are identifying the right portfolio for each occasion, what is the optimal assortment – the Must list,” Buenning said. “Everyone says they want delicious smells in the bakery. We used our breads to develop Perfect Pairings.”