Tim Mitchell is a dynamic leader with a wealth of experience in business management and sales. As the national sales manager of Cookie Man, he combines his strategic expertise with a passion for the cookie industry, driving the company's growth and innovation. Under his leadership, Cookie Man has become renowned for its exceptional loaded cookies and creative culinary offerings.
Cookies are a $15.5 billion market in the United States, Mitchell noted, and the cookie market achieved 4.6% growth in 2024. Forecasted growth for 2029 is 23%.
He points to favorable trends that highlight cookies for value, time/occasion, and cookies with benefits.
Of note, cookies continue to rank No. 1 in dessert consumption in the U.S. market.
October was National Cookie Month, and “The Loaded Cookie” webinar put on by the International Dairy Deli Bakery Association, Mitchell revealed the opportunity to explode your sales through Cookie Man's loaded cookie range. He explained how these cookies are revolutionizing the cookie category and how to elevate your cookie game.
In one slide, Mitchell shared the four most popular cookie formats: regular 79%, bite-size 31%, large 27%, and 21%. US consumers have strong interest in cookie innovation, he said, and marketers can leverage this trend with occasion-based promotions, new products, and social media.
Cookie Man’s loaded cookies come in seven flavors: cookies and cream with cookie dough filling, birthday cake with white cheesecake filling, red velvet with cheesecake filling, chocolate chip filled with chocolate hazelnut filling, snickerdoodle with biscuit butter filling, peanut butter cup with peanut butter filling, and pumpkin spice with white chocolate filling.
