ADM has unveiled its new interactive insights tool that examines how 13,900 people in 15 countries across four regions are navigating their sugar reduction journeys. The research shows that on average, 83% of consumers are limiting or avoiding sugars in their diets; however, the products of particular concern vary widely. 

ADM’s comprehensive proprietary consumer research is captured in this new interactive tool, helping food and beverage manufacturers have a clear understanding of the nuances in consumer behavior and motivations around sugar reduction. The tool provides the ability to easily toggle between different regions and countries, providing incredibly in-depth and detailed insights.