Expand your menu with autumn-themed cakes and cupcakes, featuring spices, nuts, and fruits. Spice cakes, carrot cakes, or apple cinnamon cupcakes can become instant hits. BakeMark has all the cake mixes you need to bring a wide range of fall flavors to your bakery. Don’t forget to decorate cakes with festive icing or toppings to make them irresistible.

Cakes and cookies are a great addition to any Christmas or holiday spread. Offer a range of options from classic chocolate chip to fall-inspired flavors like pumpkin spice, maple pecan, or cranberry orange. You can offer beautifully decorated sugar cookies in shapes like leaves, pumpkins, or turkeys.

Add a modern twist to traditional desserts by updating the classic apple pie with a salted caramel drizzle or create a pumpkin cheesecake with a gingerbread crust. These twists on classics can attract both pie lovers and those looking for something new.

The winter holidays are the perfect time to showcase the versatility and creativity of your bakery. By expanding your menu beyond pies, you not only cater to a wider audience but also increase your potential for sales and customer loyalty.

BakeMark recommends a variety of creative merchandising ideas to make your holiday season more profitable.

One way for bakeries to stand out during the season is to offer a selection of holiday-themed baked goods. This could include peppermint bark, yule logs, and other treats that are associated with the holiday season. By offering these items, bakeries can appeal to customers who are looking for something special to enjoy during the holidays.

Another way for bakeries to promote and sell their treats during the holiday season is to create holiday gift bundles and gift cards. These can make great gifts for friends, family, and coworkers, and can help to introduce new customers to the bakery’s products. Offer gift cards in bundles to bring back repeat customers after the holidays.

In today’s digital age, social media is a powerful tool for promoting businesses and their products. Bakeries can use social media to announce special offers and deals, such as discounts on holiday-themed baked goods or free delivery for orders over a certain amount. By regularly posting updates on social media, bakeries can keep their customers informed and generate excitement around their products.