La Brea Bakery will open a new retail store in the same neighborhood where the bakery began baking fresh artisan bread nearly 25 years ago.

Located steps away from the site of the original bakery, the new La Brea Bakery retail store is scheduled to open at 460 S. La Brea Avenue (the Rita Flora building, at 6th & La Brea) on Friday, Jan. 4, 2013. The current La Brea Bakery retail store located at 624 S. La Brea Avenue will remain open selling the bakery’s most popular breads and seasonal favorites through Monday, Dec. 31, 2012.

Originally opened by Nancy Silverton in 1989, La Brea Bakery is known throughout Southern California and the U.S. for making award-winning fresh baked loaves, rolls, baguettes and more. And long-time customers of the bakery’s original storefront will not be disappointed. The new La Brea Bakery retail store will continue to sell the bakery’s artisanal bread and baked goods along with classic sandwiches and sides, salads, grilled panini, espresso drinks, and other hot and cold beverages.

The new retail store will be open seven days a week.