Kim and Scott Holstein, the duo behind Kim & Scott's Gourmet Pretzels, is introducing its new ice cream novelty product at the 2013 South by Southwest (SxSW) annual music, film and interactive conference and festival held in Austin, March 8-17. Kim & Scott's Crave Bar is available immediately at thecravebar.com, specialty markets and entertainment venues. The sweet and savory indulgence features premium vanilla ice cream topped with rich dark chocolate and bits of hard pretzels and sea salt, all on a crunchy chocolate and caramel dipped pretzel rod.
SxSW is an ideal stage for us to introduce The Crave Bar," said Kim Holstein, Chief Inspiration Officer of Kim & Scott's Crave Bar. "We know the festival goers will not only crave our new ice cream bar, but also respond positively to the Kim & Scott's CraveFace interactive campaign and our distribution through the BUZZtheBar app."
CraveFace, an interactive campaign created by Chicago's Simple Truth, celebrates the Crave Bar experience (#CraveFace). Festival goers can stop by Kim & Scott's Crave Bar cart, located around the festival grounds to enjoy a 3.5 oz bar.
Cart locations can be found on thecravebar.com, Facebook and Twitter. Once they have a well-earned "Crave Face," guests can use Instagram to snap a picture of their satisfied smiles with a smart phone, tweet #CraveFace and earn their place at thecravebar.com.
Additionally, visitors to SxSW can purchase a Kim & Scott's Crave Bar through the BUZZtheBar iPhone or Android app and have a Kim & Scott's Crave Bar delivered to a nearby location in the Convention Center and at bars on Sixth Street. BUZZtheBar, a New York based smart phone app, offers mobile order, pay and delivery.
