Caribou Coffee, the nation’s second largest coffeehouse, introduced a new line of premium, toasted lunch sandwiches today. Seeking to offer guests a broad spectrum of high-quality food offerings with premium and fresh ingredients alongside Caribou’s well-established beverage line-up, the company has created three new sandwiches.
“No matter the time of day, Caribou guests expect premium coffee and handcrafted beverages, and now they can enjoy a wider variety of premium sandwiches to enhance their experience,” says Michele Vig, vice president of marketing at Caribou Coffee. “We’re thrilled that throughout 2014, guests will be able to experience a broad line-up of new food offerings made with high quality ingredients at Caribou Coffee.”
The company’s innovation team sampled numerous breads and ingredients in creating three new sandwiches that bring together a variety of high-quality options perfect for lunch or a snack. The new sandwiches include:
- Ham & Gruyère Pretzel Roll: roasted black forest ham paired with Austrian Gruyère cheese served on a pretzel roll with a spread of creamy Dijon mustard
- Roast Turkey Ciabatta: oven roasted turkey breast with mozzarella cheese and aioli pesto spread on a sundried tomato basil ciabatta
- Turkey Brie Pepper Jam on Baguette: oven roasted turkey breast with creamy brie cheese complemented with a piquant pepper jam on a baguette roll
This new sandwich launch is part of a three phase approach to expanding the company’s food menu. In February, the company rolled out an all-new premium bakery assortment that included sweet and savory baked goods available fresh every day. The culmination of the three phase food launch will occur later this year.
All three sandwiches will debut in stores nationwide on March 24. For more information about Caribou Coffee, please visit www.CaribouCoffee.com. To sign up for Caribou Coffee’s loyalty program, Caribou Perks, visit www.caribouperks.com.
