Krispy Kreme has opened its first store in Colombia in partnership with its franchise partner, IRCC Ltda., a subsidiary of VA! Group. The new Bogota, Colombia shop marks the retailer‘s inaugural entry into South America.

“It feels incredible to be the first Krispy Kreme franchisee in South America. We are eager to introduce this beloved brand and Krispy Kreme’s great-tasting doughnuts to the people of Bogota,” said Felipe Baptiste Liévano, President of VA! Group. “We are confident that our fellow Colombians will enjoy the melt-in-your-mouth deliciousness of the hot Original Glazed doughnut, and that the unique in-store experience of the Doughnut Theatre will bring smiles to the faces of guests of all ages.”

Located in Bogota’s popular Pepe Sierra neighborhood, the 5100 square foot Doughnut Factory’s three levels feature indoor and terrace seating for 150 guests accessible by a glass enclosed stairwell and elevators. The focal point of the store will be Krispy Kreme’s iconic Doughnut Theater viewing area, where customers of all ages can enjoy watching the melt-in-your-mouth doughnut varieties being cooked, filled and topped in front of them anytime the Hot Doughnuts Now sign is on.

“We are excited to partner with IRCC Ltda. in bringing Krispy Kreme’s one-of-a-kind products and experiences to Colombia,” said Dan Beem, President – International of Krispy Kreme. “We look forward to joining in the grand opening celebrations as the Hot Light is illuminated for the first time in Bogota.”