The US market for liquid refreshment beverages continues to grow after being basically flat in 2013, according to the Beverage Marketing Corp,, an industry market research company in New York. As has been the case in previous years, niche beverage categories continued to outperform most traditional mass-market segments. Such premium beverages as energy drinks are moving up the ladder.
Retailer can capitalize on such trends by creating their own signature drinks and make them with the simplicity of one single equipment purchase: a high-performance blender.
Vitamix introduces the 780 – the sleekest, most streamlined Vitamix machine to date. The Vitamix 780 boasts the advanced and high-performance blending the company is known for, now enhanced with capacitive touchscreen controls.
The Vitamix 780 makes blending intuitive, creating entire recipes with a single touch. The machine features five pre-programmed settings for smoothies, frozen desserts, hot soups, purée, as well as a cleaning cycle.
Users can watch the machine as it cycles from one speed to the next on the vertical controls as programs run. An automatic shut-off at the end of each cycle takes the guesswork out of blending speeds and times, to ensure consistent results.
Vitamix CEO Jodi Berg says the 780 is the company’s first fully capacitive touch machine, making it easier than ever for users to incorporate more whole foods into diets.
Modern and sophisticated, the machine’s scratch-resistant, hardened-glass touch screen cleans with a single swipe. It is designed with an appealing vertical orientation of controls, engineered for ease of use and walk-away convenience. Powerful and versatile, the Vitamix 780 is also equipped with a Variable Speed Control that adjusts from low to high with the swipe of a thumb to process hearty ingredients, like leafy greens, frozen fruits and crunchy vegetables.
A fully variable Pulse action can be used alone and in tandem with the pre-programmed settings or Variable Speed Control to effortlessly create a variety of textures. The tamper helps blend thick or frozen mixtures with perfect results every time.
“Vitamix is changing the way people blend with a single touch, making everyday preparation of delicious, healthy meals simple and enjoyable” says Karen Haefling, vice president of marketing for Vitamix. “With intuitive touch controls and the superior features of every Vitamix machine, the Vitamix 780 is the epitome of the ultimate high-performance blender.”
