Dunkin' Donuts announced that more than 4.6 million Croissant Donuts, delicate and flaky croissant rings glazed like a donut, have been sold nationwide since the introduction of this limited-time offer in November. The positive response from guests has made the Croissant Donut one of the most popular limited-time bakery items in recent brand history. Additionally, Dunkin' Donuts is extending the availability of the Croissant Donut into 2015 at participating Dunkin' Donuts restaurants throughout the country due to the popular demand.
"The positive customer response to our Croissant Donut reflects the success of our strategies focused on providing guests a menu that offers a combination of old favorites like our Original Blend Coffee and innovative and fun new products like the Croissant Donut," said John Costello, President, Global Marketing and Innovation for Dunkin' Brands. "We are thrilled to extend the availability of the Croissant Donut into 2015 based on popular demand."
Dunkin' Donuts is celebrating the success of the Croissant Donut and the extension of the limited-time offer into the New Year with a special "HoliDDay Spirit" Twitter sweepstakes, giving a dozen fans the chance to win $120 mGift prizes to enjoy Croissant Donuts and any of their favorite Dunkin' Donuts menu items long after the holiday season is over.