Friendly’s Ice Cream, LLC, the operator of over 250 Friendly’s restaurants and a manufacturer of ice cream products distributed in over 7,500 retail outlets, is combining forces with Crayola, a colorfully innovative brand, to introduce a new, one-of-a-kind, premium Crayola Decorate Your Own Ice Cream Cake. Topped with freshly whipped icing, each ice cream cake serves as an edible artist’s canvas that can be customized with packets of blue and red icing, rainbow confetti and green and yellow sprinkles that are included with every package. Enjoyed by colorful young minds and ice cream enthusiasts who are still young at heart, Friendly’s new Crayola Decorate Your Own Ice Cream Cake is handmade at Friendly’s creamery in Wilbraham, Massachusetts and boasts layers of creamy vanilla and rich chocolate ice cream separated by chocolate crunchies.

Perfect for birthday parties, family gatherings and celebrations of any kind, Friendly’s Crayola Decorate Your Own Ice Cream Cake is sold in a single 60 oz. size that easily serves 12 to 15 guests. Since 1935, Friendly’s has maintained a reputation for serving great tasting ice cream and remains an industry leader by offering consumers and guests an array of high quality products made with all-natural flavors.

“Partnering with Crayola is a perfect fit for Friendly’s,” said John Maguire, President and CEO of Friendly’s. “Whether it’s enjoyed at a birthday party or served as a reward for good grades, together Friendly’s and Crayola have crafted an innovative and delicious ice cream treat that adds an extra amount of fun and creativity to every celebration.”

Retailing for $17.99 to $19.99 per package, Friendly’s Premium Crayola Decorate Your Own Ice Cream Cake is available for purchase in the bakery section of Walmart Supercenters and neighborhood stores nationwide, and will soon be available at all Friendly’s restaurants and at select local grocery stores.

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers.  For more information visit www.crayola.com or join the community at www.facebook.com/crayola