Arla Foods Ingredients has launched Nutrilac Ageless, a new whey protein + calcium ingredient that will enable dairy companies to create yoghurts and desserts for active seniors who reject the idea that they are old.

Nutrilac Ageless taps into this opportunity by offering an ingredient concept that makes it easy for dairy companies to produce 100% natural whey protein and calcium-rich stirred yoghurts and fermented desserts that will appeal to older consumers. Significantly, shoppers aged 50 to 64 spend 50% more on food and drink than the under 30s, highlighting the strong commercial potential that older people represent.

Kasia Kandulski Lindegaard, marketing & business development manager at Arla Foods Ingredients, said: “For millions of older people today, age is just a number. They don’t consider themselves to be ‘old’ and see no reason why they can’t continue to live a full and active life. However, they also understand that they are not as young as they were, and that they need to ensure they eat well to stay fit and healthy.”