Combine Rosanna Pansino's 3.3 million YouTube subscribers, viral popularity, talent and creativity with Wilton's 85 years of cake decorating expertise and you've got a recipe for success. This tag team promises to deliver new YouTube tutorials that highlight 2015's hottest baking trends, projects, tips and products.
Scheduled to air more than a dozen videos in partnership with Wilton this year, Pansino will pull from her natural creativity and knack for incorporating her fans' favorite video games, anime and TV characters, as well as the insights and advice from the experts at Wilton.
"It's so flattering to know that Wilton is a fan of mine, because I've been a big fan of theirs for a long time," Pansino said. "I use their products when I bake and I can't wait to see what ideas we come up with together."
The unbeatable combination is a natural fit for both Pansino, whose grandmother taught her how to bake and inspired her to teach others, and Wilton, a company that is dedicated to making it easy for everyone to learn decorating. Through education, products and project ideas over 5 million students have learned The Wilton Method of Cake Decorating.
Rosanna, who is part of Kin Community, a global leader in women's lifestyle content – has more than 600 million lifetime views and she is one of the top viewed monthly female creators on YouTube, with over 40 million views per month.
"We couldn't ask for a more organic partnership between Rosanna's extraordinary talent and Wilton's high-quality products and expertise, and we're looking forward to enabling and sharing the powerful content these brands create together," said CEO of Kin Community Michael Wayne. "We're thrilled to have Ro partner with one of the leading baking brands in the country."
Trend-spotters at Wilton have watched the meteoric rise of this new media sensation through her popular videos, many of which have turned into viral sensations. Rosanna's "Angry Birds" cupcakes, Disney's "Frozen" princess cakes and her famous rainbow cake videos have led to a combined 90 million views.
"Ro is just so fun to watch. She makes decorating look easy," said Eric Erwin, Executive Vice President and CMO of Wilton Brands. "We love her ability to entertain her fans through her personality and unique baking tutorials. We can't wait to see how she'll blend our products with her natural creativity to get people even more excited about decorating sweet treats."