Bruegger's Bagels and Jamba Juice are joining forces to open nine co-branded stores in the Midwest, East Coast and New England.
The partnership will launch in September to bring the best of both brands together with greater convenience. Guests can enjoy Bruegger's Bagels' fresh-baked bagels, Vermont cream cheese, premium coffee, sandwiches, soups and salads along with freshly squeezed juices, signature smoothies and protein bowls from Jamba Juice, all under one roof.
"We tested our unique partnership with Jamba Juice last fall at our first co-branded location in Storrs Center, near the University of Connecticut campus, and it was an immediate hit," said Bruegger's Bagels President Paul Carolan. "It became clear that our brands complement each other very well with our mutual focus on freshness and authenticity, and that this partnership offers a way for both brands to extend their reach."
"Our co-branding initiative with Bruegger's Bagels represents a significant phase of our continued commitment to making our great-tasting, better-for-you products more accessible to consumers," said James D. White, chairman, president and CEO of Jamba, Inc. "The combination of Bruegger's Bagels and Jamba Juice will create stronger offerings across all day-parts for consumers of both brands."
The first co-branded location is expected to open in September, with six Bruegger's Bagels bakeries and three Jamba Juice stores to begin the rollout.