Farm Aid announced that it will partner with Legends Hospitality to bring family farm food to concertgoers at Farm Aid 30 in Chicago on Saturday, Sept. 19. Legends Hospitality and its culinary team are responsible for the food and beverage service for the 26,000 concertgoers attending the historic music and food festival at FirstMerit Bank Pavilion at Northerly Island.
Additional vendors include longtime Farm Aid food purveyors Patchwork Family Farms and Jalapeno Corndog Concessions, as well as Farm Aid's own HOMEGROWN Youthmarket, a farm fresh stand staffed with local youth engaged in urban agriculture. Signature Chicago vendors like The Goddess and Grocer, Hewn bakery and Stock Café will serve their artisan creations.
"Farm Aid is pleased to partner with Legends Hospitality for the first time," said Farm Aid Associate Director Glenda Yoder. "Since 2007, Farm Aid has served HOMEGROWN Concessions® to more than 200,000 concertgoers across the nation, growing new economic opportunities for family farmers by introducing music venues to family farm food sources."
Legends Hospitality's chefs are creating specialty menus for Farm Aid 30 with ingredients adhering to Farm Aid's HOMEGROWN Concessions criteria. These criteria require that all ingredients are sustainably produced by family farmers using ecological practices and that the farmer received a fair price. Farm Aid supervises the sourcing of ingredients, relying on its expertise in good food supply chains and its strong network of family farm organizations. The recipes from Legends as part of HOMEGROWN Concessions will include grilled chicken chipotle sausages, a grilled portobello mushroom burger, vegetarian nachos, an organic chicken banh mi sandwich, a Chicago-style burger, a Farm Aid 30 sugar cookie, beef burgers and grilled chicken sandwiches. Menu items will feature humanely raised protein and dairy, produce and ingredients sourced from local family farms and bread made with organic flour.
"We are honored to be working with Farm Aid 30, with this year's event marking a major milestone in the powerfully impactful campaign for family farms and genuinely good food for everyone," said Angela Tassie, director of marketing and communications for Legends Hospitality. "We serve thousands of fans at venues across our country all year long, and this advocacy of reaching consumers with wholesome, inspiring messages about food and sourcing from family farms across America is also a goal of ours in our culinary culture and innovation in large venue food. We all are in awe of what Farm Aid has done and continues to do for our industry."
The event also will include staff from the Careers through Culinary Arts Program, a national nonprofit organization that works with public schools to prepare underserved high school students for college and career opportunities in the restaurant and hospitality industry.
All food will be served on compostable service ware to create a conservation-minded event. The resulting compost made from service ware and food scraps will sustain soil and future crops in the Chicago region.
Farm Aid 30 will feature performances by Farm Aid board members Willie Nelson, John Mellencamp, Neil Young and Dave Matthews — with Tim Reynolds — as well as Imagine Dragons, Jack Johnson, Kacey Musgraves, Mavis Staples, Old Crow Medicine Show, Jamey Johnson, Holly Williams, Lukas Nelson & Promise of the Real, Insects vs Robots, Ian Mellencamp and Blackwood Quartet.