It is with great excitement that the Retail Bakers of America (RBA) announces a new partnership with Sosland Publishing. “The synergy between RBA and Sosland is amazing,” said RBA President, Marlene Goetzeler. “To work with a company that has a focus and interest in the baking industry makes perfect sense for our growing organization.”
The two companies will work together to strengthen RBA’s trade media products. Beginning on October 12, Sosland launches a newly designed newsletter for RBA titled Bakery Insider. The newsletter will serve more than 27,000 qualified bakers on a weekly basis and provide content dedicated to improving business and baking skills. Bakery Insider’s distribution is a 2700% gain over RBA’s current newsletter coverage which will bring significantly more bakers to www.RetailBakersofAmerica.org.
“The bake magazine publishing team is very pleased to be working with Retail Bakers of America”, said John Sonderegger, a publisher at Sosland Publishing Company. “Our mission is to help RBA grow and serve its membership by providing insightful business content to the largest possible audience of retail and foodservice bakers.”
Founded in 1918, the Retail Bakers of America (RBA), a 501c6 not-for-profit trade association is committed to the success of the retail baking industry. RBA supports bakery businesses by servicing members with industry-specific training programs, providing a forum for exchange of industry and business information, as well as networking, learning opportunities and mentoring among bakers. They continue to create industry standards through professional certification, industry research and school programs.
For over 90 years thousands of food industry professionals have relied on Sosland’s print and digital information resources. They trust the timely information, news and commentary from a broad selection of publications and online offerings. Part of Sosland Publishing, Bake magazine is dedicated to helping an industry of artisans advance and grow their retail and foodservice businesses by focusing on business accuracy, knowledge and execution.
