The National Retail Federation predicts that US holiday sales will rise 3.7% this year over last. The group’s most recent national Omnibus Plus survey also shows that there will be an increase in overall sales this year.

Further, 28% of Latinos state that they will be spending more this year than last vs. 19% who state that they will be spending less. That 9% difference in favor of more spending is identical to non-Hispanic consumers.