Catherine Trujillo has joined Rubicon Bakers in Richmond, California, as vice president of business development. She previously worked as global bakery project coordinator for Whole Foods Market.

Started in 1993, Rubicon Bakers was created as a social enterprise to help rebuild lives by employing, training and supporting people who need a second chance. Many long-term employees came to Rubicon from life on the streets, from prisons or with substance abuse problems. Rubicon offers employees training, fair wages, health insurance, and most importantly a way to get their lives back on track.

The wholesale bakery produces a variety of cakes, cinnamon bread and other baked goods for supermarkets and other accounts in northern California, Oregon and Washington.