A Facebook contest can help bolster a bakery's brand identity and increase engagement with customers. From flavor to photo contests, there are endless directions a competition can go. But before you start planning your next big contest, take a look at the mistakes bakeries most commonly make.
1. Ignoring Facebook's terms and conditions
Before you launch your contest, it is imperative that you review Facebook's current guidelines for promotion. These rules can change from time to time, so it is important that you stay up-to-date.
2. Not setting clear goals
According to Social Media Examiner, setting a S.M.A.R.T. goal can help your business achieve success. A S.M.A.R.T. goal is specific, measurable, attainable, relevant, and timely. By setting clear and quantifiable goals, you can ensure that all of your planning is not a waste of time.
3. Forgetting to outline the rules
Creating official rules that clearly state the contests guidelines can help protect your bakery from any threats of harm or fraud. Rules should indicate who is eligible to enter, how the winner will be selected and much more. If you are looking for a helpful guide, check out Shortstack's free template.
4. Inconsistent Promotion
Never assume your contest will promote itself. The success of the competition will largely depend on how often it is publicized. Make sure to promote it on all platforms you use to communicate with customers. This can include social media, your bakery's website and email newsletters. You can also promote it through Facebook ads that are catered towards your target audience.
5. Making it too complex
If your Facebook followers have to jump through too many hoops to enter the contest, they will likely abandon it all together. Limit contest requirements, so you can get as many contestants as possible.
6. Not properly notifying the winner
After the contest runs for its scheduled timeframe, entrants expect to hear who the winner is. But before announcing the winner on Facebook, you must notify them via email. By doing this, you can verify that the person is eligible to win and make sure they will claim the prize.
