Enjoy Life Foods announces the launch of 5-pound baking mix packs specifically designed for the foodservice channel. On the heels of Enjoy Life’s successful baking mix retail launch, the brand’s 5-pound baking mixes will feature the same gluten-free functional ingredients and are available in all five signature varieties, including Pancake+Waffle, Brownie, Muffin, Pizza Crust and All-Purpose Flour.
A driver in the gluten-free baking mix category, Enjoy Life quickly rose to the top 12 brand spot with the retail launch of Baking Mixes in four short months from September to December 2015, making the decision to offer allergy-friendly baking to foodservice a natural next step.
“Consumers have responded better than we could have imagined when we recently launched our functional, free-from baking mixes on shelves, and we’re excited to provide foodservice operators with the same allergy-friendly option that’s previously been unavailable,” said Joel Warady, chief sales and marketing officer at Enjoy Life. “Our baking mixes are crafted with added probiotics for immune health, boast five grams per serving of plant-based algal protein, and ancient grains like Teff flour that is hand-harvested in Ethiopia.”
Among Enjoy Life’s foodservice channel partners is Dot Foods, a large food industry redistributor that serves customers across 50 states and more than 25 countries.