Cinnabon finished 2015 with $143 million in US system-wide sales. While multi-channel growth and international expansion remain key drivers for the brand globally, the company's domestic success is also being fueled in part by new partnerships with multi-unit franchise owners from other high-profile restaurant brands and by existing franchisees.
In 2015, Cinnabon opened 100 new bakeries and sold 177 new franchise deals, while showing continued excellence among both newer and longer-standing locations with an increase in same-store sales. The company entered new markets and will continue its aggressive expansion this year with new restaurants opening in significant markets such as Cleveland, New York, Phoenix and St. Louis.
"2015 proved to be a banner year in terms of sales and growth, as the brand surpassed 30 years since the first bakery opening," said Joe Guith, president of Cinnabon. "We're thrilled to offer our guests and franchise owners the foundation that has made Cinnabon the iconic brand it is today, while continuing to innovate with a variety of new menu options, progressive décor, and revolutionary training tools."
This year, Cinnabon will continue to look to develop national presence with qualified franchisees in Boston, Chicago, Cincinnati, Cleveland, Dallas, Los Angeles, Miami, Philadelphia and Tampa.
While Cinnabon bakeries remain the heart and soul of the brand, there has been continued expansion of the company's multi-channel division. The flavors of Cinnabon can be enjoyed in over 70 consumer packaged goods (CPG) from brand partners such as Pillsbury, Keurig and International Delight, which can be found at retailers like Walmart, Costco and Target. Cinnabon also partners with leading quick service restaurants, such as Taco Bell, to license unique products that appeal specifically to their consumers, as evidenced by the popularity of Cinnabon Delights.
The Atlanta-based company currently operates more than 756 bakeries in 46 states.