Thanx, the Sequoia-backed company that solves customer loyalty for multi-location merchants, has announced the public release of the Thanx Branded App. Building on five years of experience delivering data-driven retention marketing to restaurants and retailers, the new offering equips larger businesses with Thanx's complete suite of marketing tools — complete in a fully-branded package.

Thanx is launching Branded Apps for merchants across a wide-range of verticals throughout the country. Some of the first partners — all live this week — include SusieCakes, a West Coast specialty bakery, and Lou Malnati's, the Chicago-based pizza shop.

"Since 2011, Thanx has delivered industry-leading retention marketing and customer analytics for merchants throughout the country," said Zach Goldstein, founder and CEO of Thanx, who will announce the new offering live on stage at the Restaurant Leadership Conference in Phoenix. "Though discerning brands have wanted to engage customers via mobile for a long time, they weren't prepared to settle for a poor quality product, or force consumers through a friction-filled loyalty experience. And now — they don't have to. Our elite San Francisco-located engineering team develops our branded apps entirely in-house, ensuring the loyalty experience is just as effortless as always."

Along with the new Branded App, Thanx revealed revenue growth metrics from its existing merchant partners, including a 49% success rate reactivating churned customers using Thanx's "Winback" product. Merchant partners with Winback activated for a complete year report 1-3% same-store sales growth — directly attributable to Winback — and 5% overall growth, stemming largely from 25-54% growth in loyal customers' visit frequency.

Merchants using the Thanx Branded App automatically capture and utilize customer marketing data in real time, and without hassle. The technology requires no change to the way merchants process payments, as Thanx eliminates costly point-of-sale integrations and requires zero additional hardware. Customers pay as usual without hurdles like scanning barcodes, "checking in," or searching for plastic cards, and the app reports on progress toward rewards without ever leaving a pocket or purse.

Beyond a custom loyalty offering, the Thanx Branded App offers mobile ordering integration with select providers and proprietary "1-Click" marketing campaigns, including VIP, Winback, Integrated NPS and Feedback, and Thanxgiving.

To read direct quotes from the merchants partnering with Thanx, go to blog.thanx.com/thanx-branded-app. To download the SusieCakes or Lou Malnati's applications, visit the iOS or Android app stores.