All this week and leading up to Sunday, Houston is playing host to one of the biggest sporting events of the year. Thousands have descended on the city, with plenty of free time to explore and patronize local businesses. 

Big events like this are an opportunity to help boost business sales. If you’re planning ahead for a big event, like Houston small business owners have been doing, you can maximize the benefits and minimize the risks. The U.S. Small Business Administration recently provided a few tips to prepare your business for a major event.

You can see these tips in our latest slideshow, Finding success through big events happening in your area.