This Chick Bakes is a wholesale supplier of baked goods with a special focus on gluten-free in the tri-state area of New York. Chief executive officer and executive baker Hope Jones prides her business on cookies and cakes that are known for fresh and fun flavor combinations that clients like Bruce Springsteen and Jon Bon Jovi enjoy. Their products are made with no trans-fats, high fructose corn syrup, artificial flavors or preservatives. The only thing missing was an online ordering system as fresh as their bakery products.
Two key issues created obstacles. The bakery lacked an effective and reliable communication system to properly track the number of items customers wanted, causing orders to fall incomplete. Also, clients were not up-to-date with This Chick Bakes’ entire wholesale menu.
Enter BlueCart. Now the wholesale bakery benefits from an effective method provided for clients to communicate exactly what they need while providing access to the full menu with process and pictures.
BlueCart allows suppliers to display their full product list to all customers. This Chick Bakes experienced a 60 percent increase in items ordered, now that older clients are able to discover and order new and different items they didn’t have exposure to previously.
“BlueCart has been a business changer,” Jones says. “So far my clients have transitioned easily onto BlueCart. They’ve really appreciated the ease of ordering and the user-friendly interface that BlueCart offers and they have mentioned that BlueCart keeps their ordering organized and easy to keep track of.”
Their most important request was getting orders in on time to create their baking list for product delivery. Order cut-off times have greatly helped organize their business practice by helping them deliver all orders fully and on-time.
Jose Vicente, operator for This Chick Bakes, no longer wastes valuable time on phone calls and dedicates extra time to other projects such as billing and selling products, retail orders and, most importantly, baking. Sales have increased since sales reps now spend more time selling new items and less time keying in orders.
With BlueCart, This Chick Bakes experiences a reduction in errors largely because the platform is designed to guarantee order accuracy for buyers, leaving Vicente to simply crosscheck outgoing orders. Because the app allows clients to be self-sufficient in ordering, the bakery has been able to keep labor costs low while increasing sales.
A common concern among suppliers is their ability to encourage customers to adopt the platform and transact. Because BlueCart is user-friendly, the bakery easily brought 70 percent of their entire customer base onto BlueCart within the first six months. Since using BlueCart, This Chick Bakes has saved more than 51 hours in ordering time.
One of the most valuable tools on the app is the messaging capability, which has enhanced communication and collaboration for the bakery. Jones says she likes being able to communicate with clients via messages directly to their emails right from BlueCart’s Messages section.
