Throughout the month, participating locations will sell Pink Out Palmiers, the bakery-café brand’s signature pastry with a pink drizzle, to bring awareness to the cause and raise funds.
Just in time for the fall season, Panera and American Express are offering card members complimentary drinks with unlimited refills through Panera’s Unlimited Sip Club.
Throughout October, the brand will donate 100% of proceeds from Pink Éclairs in NYC and LA to Memorial Sloan Kettering Cancer Center for Breast Cancer Research.