In a strategic move to stay current and connect with its audience, Crumbl has introduced subtle yet impactful changes to its branding, including letting go of the word "Cookies."
On Monday, Dec. 4, cookie fans in Chicago, Dallas, Miami and New York can get a first bite of the restaurant chain's new footlong chocolate chip cookie, debuting nationwide next month.
This holiday season, customers can deck any donut with the all new, limited-time raspberry jelly topping or enjoy it in the seasonal featured Holiday Assortment.