The partnership looks to capitalize on the NBA’s global popularity and Caribou’s growing international footprint.

Any customer who mentions “National Coffee Day” when ordering on Friday, Sept. 29, will receive a free premium hot coffee with their purchase.

On Wednesday, Sept. 27, the chain is offering a special cookie deal to celebrate the occasion.

On Friday, Sept. 29, all guests can receive a free medium hot or iced coffee, no purchase necessary.

Businesses can now order catering from nearly half of Panera’s bakery-cafes across the US on the ezCater website and mobile app.

The California-based bakery will donate a portion of proceeds from select products to the leading breast cancer organization, with a guaranteed minimum donation of $17,500 to benefit its mission.

The donut chain has a special offer for guests on Friday, Sept. 29.

The new menu, inspired by the latest viral TikTok trend, features fan favorite Panera items that guests can’t get off of their minds.

The chain is also teaming up with Little Words Project on limited-edition bracelets, available on Friday, Sept. 29 for National Coffee Day.

The vegan cinnamon roll bakery chain is celebrating the special day on Wednesday, October 4 at its nearly 100 locations nationwide.