The Houston, Texas-based donut and kolache brand has added one of America’s favorite breakfast items to its popular new Egg & Cheese kolache lineup.

Bakeries and foodservice chains across the country are bolstering their menus by capturing the flavors of the season.

The bakery chain is getting into the season with the launch of its limited-edition collection.

In celebration of World Stroopwafel Day, the partnership has also lined up a fleet of themed bikes to deliver free stroopwafel samples and cupcakes throughout the city to the public.

National Cinnamon Roll Day takes place on Friday, October 4.

Guests can enjoy a free medium hot coffee or cold brew with any purchase in-store or online Sunday, September 29. 

The bakery chain's first Seattle, Washington location is part of a record year in 2024.

The chain is also offering BOGO $2 Original Glazed Dozens on Sunday, Sept. 29.

This fall, the two brands are inspiring more members to take a break and get closer to their next escape via the Unlimited Sips, Ultimate Trips sweepstakes.

Customers who purchase a special Maroon 5 doughnut on Sept. 27 and find a pink ticket in their doughnut will win a pair of concert tickets to see the band at Dolby Live in Las Vegas on Oct. 12.