Attendees will walk between four of the most interesting donut shops in and around Times Square, while guides share the history of each location, along with many local sights, sounds and tastes of the area.
In addition to expanding its footprint outside of the US for the first time with stores in Canada and the UK, the chain is projecting to open dozens of new US stores.
Retail bakeries are reaching out to their communities in new and different manners, and in more cases than one these efforts involve a digital or online component.