The Atlanta baker and owner of Sublime Doughnuts looks to redefine the bakery experience for consumers with his new cookie project.

The localized, modern store design features optimized ordering in order to deliver a better customer experience for guests, franchise partners and team members.

The Las Vegas-based shop is recognizing the leadership of Peter Guzman, president of the Latin Chamber of Commerce – Nevada, with its new doughnut.

The new beverages lean into flavors that are growing in popularity.

The chain is spicing up the prank-filled day with the return of its Pumpkin Spice Original Glazed Doughnut.

The Creamy Sugar Doughnut Magik will be available at the Red Hot Chili Peppers concert at Allegiant Stadium in Las Vegas on Saturday, April 1.

Winners will be celebrated at the James Beard Restaurant and Chef Awards ceremony on Monday, June 5 in Chicago.

The New York City bakery is preparing for the upcoming holiday with special cookies.