The brand currently has more than 330 locations, with franchise commitments in place to open an additional 300 stores over the next five years in Texas and across the Southeast.
The bakery chain is offering festive cookie flavors like Gingerbread, Red Velvet Cookies N Cream, Candy Cane and Peppermint, as well as gift packs, cakes and DIY decorating kits.
"The Eli's Cheesecake Cookbook: Remarkable Recipes from a Chicago Legend, 40th Anniversary Edition" features over 100 recipes as well as a historical ride from 1940 to present, through the lens of founder Eli Schulman's career.