Meeting customers in person may be difficult for retail bakers during this time of social distancing and COVID-19, but there are other ways to reach them.
Panaderías in the United States look to provide their customers with top-quality breads that can not only be enjoyed on their own, but also as part of sandwiches.
The new campaign is designed to help the small business owners who operate independent bakeries and donut shops, who are facing the challenges of maintaining their business during the coronavirus crisis.
Collegeville Italian Bakery's kits give families a fun activity to do while social distancing and allow the bakery to bolster its sales in a unique way.