In celebration of the upcoming film adaptation of Wicked, the brand is debuting its first-ever “mix-to-reveal” kits for cookie dough pops and cupcakes.
Experts from A-INSIGHTS, a leading market intelligence solution for food businesses based in Amsterdam, will host the webinar for bakery industry professionals.
The acquisition will significantly expand Mars’ snacking portfolio, with popular brands such as Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, Eggo and MorningStar Farms.