The Los Angeles donut shop is offering festive donuts coming in a range of pastel colors.

The campaign is calling on consumers to order a takeout or delivery meal on Wednesday, March 24 to support the foodservice industry.

The doughnut chain is looking to help in the fight to end the COVID-19 pandemic and to encourage citizens to get vaccinated.

The National Retail Federation reports retail sales gained considerable year-over-year traction in February due to a variety of factors.

Last year in the US it reached $26.5 billion, as many consumers looked for home-based activities during the COVID-19 pandemic.

The shows had previously been scheduled for June 2021 at the Las Vegas Convention Center.

One key piece to keeping customers coming back and to attracting new ones is to stay on top of the trends that are shaping their tastes and choices.