Bakeries and pastry shops enjoy the benefits of a new wave of innovative products and campaigns that are designed to help them put their best products forward.

In the cupcake world, there are many examples of effective cause marketing campaigns.

The latest new products from top decorating supply firms are dazzling the crowds.

Donuts, desserts, and much more can become magical creations with eye-catching designs with the help of professional artistry and new tools of the trade.

America’s passion for more healthy dessert options continues to migrate in many directions.

The days of hand painting images on cakes and cookies are fading fast.