On Thursday, February 29, the chain is sweetening the day that only comes around every four years.

The chain has introduced its new SPARKD’ Energy by Dunkin’ beverages, in addition to Breakfast Empanadas, the Churro Signature Latte, Banana Chocolate Chip Bread and more.

Celebrity pastry chef Zac Young will be serving up customizable donuts and signature ice cream sundaes at his newest concept in Mashantucket, Connecticut.

The collection includes four doughnuts coated, filled and drizzled with HERSHEY’S chocolate.

One of the company's points of emphasis will be modernizing “the making and moving of donuts.”

The new product combines the best of Hostess Jumbo HoneyBuns and Hostess Donettes.

Bakeries and foodservice chains across the country are offering special products for the special day.

The doughnut chain and Live Nation Las Vegas have partnered for an exclusive one-day only promotion on Friday, Feb. 23 that will reward select customers with tickets to a Pearl Jam show.

As part of its Big Game Box and beyond, the donut chain is introducing new chips and pretzel toppings.

Each heart is filled with twelve mini donuts and available for pre-order and pickup on February 13-14.