Today, a number of consumers are looking for more than just traditional baked goods. There is a growing consumer demand for “Instagram-worthy” items that provide a unique experience.

The cake and confections brand is commemorating 20 years in business with a customer contest and special packaging.

Along with the purchase of the Mom's Brunch Box, customers will receive a free mimosa starter kit.

The cupcake bakery is offering two new items that are perfect for the holiday on Wednesday, May 5.

This watermelon cookie makes for an excellent treat at panaderías this spring and summer.

On Friday, April 30, small businesses across the country are offering baked goods featuring California Raisins.

The French-Asian bakery café chain is introducing special cakes with trendy flavors and elegant designs.

The kit provides traditional s'mores ingredients and a couple of less traditional ones as well.

The New York bagel chain is celebrating Mother's Day with a special giveaway.

The vegan cinnamon roll bakery is offering something sweet in the lead-up to the special day.