The chain is bringing a cool twist ahead of the holidays with a limited-edition hot cocoa granita, also available in peppermint.

The pretzel brand joins more than 130 retail shops at Coronado Center, the Albuquerque area’s largest retail value shopping center.

Sai Hossain owns more than 40 Wetzel’s Pretzels locations throughout Southern California.

Following a strong 2023, the brand looks to have another banner year in 2024 filled with inaugural achievements.

The pretzel brand is going underground with new locations in the train station.

The pretzel chain is expanding its presence in California with a new location in Sacramento.

Two new Wetzel’s bakeries have debuted within Macy’s at the iconic Union Square in San Francisco.

The brand has driven an 9.1 percent increase in same-store sales and a 6.3 percent uptick in foot traffic, thanks in large part to its consumer appeal.

Bakeries across the country are expanding their new product announcements in rapid fashion in response to a brave new world.